Your conversion rate is the number of visitors on your website that complete an action out of the total number of people that come to your site. The higher the conversion rate the better. There is no benchmark for conversion rates it can vary widely from one industry to another, but conversion rates are one of the most important metrics you need to follow. If you want to improve your performance then here are 4 web design tips to boost conversion rates.
Improve your Site Speed
The public isn’t very patient, they want web sites that load quickly and give them the information that they want right now. A delay of even a second can kill your conversions but almost 10%. Imagine losing 10% of your clients because your site was too slow. Every millisecond is important, here are some tips on boosting your site speed.
Big Bold Fonts
Big bold fonts make your site easier to read and visitors want to digest the information quickly and easily. Typography and fonts are incredibly powerful tools to help boost your conversions. Big bold fonts are a must when it comes to creating a call to action. Create compelling calls to action so visitors want to know more about your products and services.
Keep it Simple
Don’t overcomplicate things, simple works much better to boost conversions than some complicated webpage no one can figure out. Always make your designs straightforward and lead your visitors exactly where you want them to go. Make navigation easy, allowing visitors to get to exactly the information they want. When the user experience is on point it makes conversions that much better.
Use the F-Layout for Your Site
There has been plenty of research done into the behavior of website visitors and they have found that most people scan your site in an “F” shape. They start at the top left of the screen and scan the headline first. Then your visitor will scan down the left side, reading the sub headings and finally they will finish up with some content at the bottom.