4 Web Design Tips to Boost Conversion Rates

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4 Web Design Tips to Boost Conversion Rates

Your conversion rate is the number of visitors on your website that complete an action out of the total number of people that come to your site.  The higher the conversion rate the better.  There is no benchmark for conversion rates it can vary widely from one industry to another, but conversion rates are one of the most important metrics you need to follow.  If you want to improve your performance then here are 4 web design tips to boost conversion rates.

Improve your Site Speed

The public isn’t very patient, they want web sites that load quickly and give them the information that they want right now.  A delay of even a second can kill your conversions but almost 10%.  Imagine losing 10% of your clients because your site was too slow.  Every millisecond is important, here are some tips on boosting your site speed.

Hire a good Video Guy

We took the time to hire a really competent video team and that has made all the difference to the way our client’s site are received by the public.

Big Bold Fonts

Big bold fonts make your site easier to read and visitors want to digest the information quickly and easily.  Typography and fonts are incredibly powerful tools to help boost your conversions.  Big bold fonts are a must when it comes to creating a call to action.  Create compelling calls to action so visitors want to know more about your products and services.

Keep it Simple

Don’t overcomplicate things, simple works much better to boost conversions than some complicated webpage no one can figure out.  Always make your designs straightforward and lead your visitors exactly where you want them to go.  Make navigation easy, allowing visitors to get to exactly the information they want.  When the user experience is on point it makes conversions that much better.

Use the F-Layout for Your Site

There has been plenty of research done into the behavior of website visitors and they have found that most people scan your site in an “F” shape.  They start at the top left of the screen and scan the headline first.  Then your visitor will scan down the left side, reading the sub headings and finally they will finish up with some content at the bottom.

What does that mean for you?  It means that your headline has to make an impact, and you need to place your call to action within this framework.  Important links should also be placed on the left hand side of the screen, be that a blog post or some other piece of information that you want your readers to see.  Less important links can go on the right side of the page.  Things like privacy policy page links and other legal pages often have links on the bottom right side of the page since they get little interest.

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