Category: SEO

4 Web Design Tips to Boost Conversion Rates

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4 Web Design Tips to Boost Conversion Rates

Your conversion rate is the number of visitors on your website that complete an action out of the total number of people that come to your site.  The higher the conversion rate the better.  There is no benchmark for conversion rates it can vary widely from one industry to another, but conversion rates are one of the most important metrics you need to follow.  If you want to improve your performance then here are 4 web design tips to boost conversion rates.

Improve your Site Speed

The public isn’t very patient, they want web sites that load quickly and give them the information that they want right now.  A delay of even a second can kill your conversions but almost 10%.  Imagine losing 10% of your clients because your site was too slow.  Every millisecond is important, here are some tips on boosting your site speed.

Hire a good Video Guy

We took the time to hire a really competent video team and that has made all the difference to the way our client’s site are received by the public.

Big Bold Fonts

Big bold fonts make your site easier to read and visitors want to digest the information quickly and easily.  Typography and fonts are incredibly powerful tools to help boost your conversions.  Big bold fonts are a must when it comes to creating a call to action.  Create compelling calls to action so visitors want to know more about your products and services.

Keep it Simple

Don’t overcomplicate things, simple works much better to boost conversions than some complicated webpage no one can figure out.  Always make your designs straightforward and lead your visitors exactly where you want them to go.  Make navigation easy, allowing visitors to get to exactly the information they want.  When the user experience is on point it makes conversions that much better.

Use the F-Layout for Your Site

There has been plenty of research done into the behavior of website visitors and they have found that most people scan your site in an “F” shape.  They start at the top left of the screen and scan the headline first.  Then your visitor will scan down the left side, reading the sub headings and finally they will finish up with some content at the bottom.

What does that mean for you?  It means that your headline has to make an impact, and you need to place your call to action within this framework.  Important links should also be placed on the left hand side of the screen, be that a blog post or some other piece of information that you want your readers to see.  Less important links can go on the right side of the page.  Things like privacy policy page links and other legal pages often have links on the bottom right side of the page since they get little interest.

How to Choose the Right Keywords for Your Website

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How to Choose the Right Keywords for Your Website

Choosing the right keywords and phrases for your website is among the essential steps in succeeding in search engine optimization. To increase traffic on your website is a priority but connecting with the right audience to your site is a necessity. Though picking the right keywords may seem to take more time or more research, the results are promising.

One of the best ways you can use to grow your business is by search engine optimization (SEO). It is a strategy that you aim to increase the likelihood of your website being ranked for related searches in Google or any other search engine. A keyword is a key component that will help you achieve this strategy. To be successful, you must first learn how to choose the proper keyword. Check how you do it.

Think like a customer

First, you need to identify your potential audience. Put yourself in the shoes of your target customers and come up with a list of keywords. You need to ask yourself, “If I need to get this product or service, what will I type on the Google?” You can also ask your friends, family members or your current customers for an opinion that will help you pick the right keyword.

Evaluate the competition

Come up with a list of your close competitors and visit their sites to view the main keywords that they are aiming. You can also go through their content and check their metatags to help you know the keyword and key phrases they are targeting. This technique will not only help you realize the keywords that you might be forgetting but also it will broaden your ideas.

Make use of keyword research tools

It is also helpful to use AdWords keyword tools from Google to research your potential keywords. These tools can help you gather data about keyword trends, volume, or similar keywords.

Recognize longtail keyword

A long tail keyword is simply a combination of 3 or more phrases or words. Although long tail keywords may lower the search volumes, they help to attract more related traffic and make it easier to rank well. You should focus on selecting a long tail keyword well that will enable you to specify your services or products.

All in all, choosing the right keyword is a very important move that will build your success in search engine optimization. You should not just generate a keyword in a hurry. Take your time, research well and come up with a good keyword which will perfectly connect you with your target audience.