Discover the Best Strategies for SEO Keyword Research

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TorontoSEOGeek.com – Discover the Best Strategies for SEO Keyword Research for Your Service-Based Business

Where do you go first every time you need an interior designer, restaurant, or lawyer? Obviously, you go to Google.

However, with all the businesses trying to compete for people’s attention, when you own a service-based business, it is a must to focus on SEO or search engine optimization as among your key marketing strategies.

One of SEO’s primary components is to find targeted and relevant keywords which can make a connection between the services you offer and what your target audience is looking for.

As a Toronto SEO company Toronto SEO Geek lays out some of the best SEO keyword research methods that can help any service-based business get started.

Delve Deeper into Your Business

You will never be able to come up with a good SEO keyword strategy to use for your service-based business unless you fully understand who comes to your website and what they are searching for. Check your account on Google Analytics and look at your stats such as the keywords people use to go to your website, the pages they stay on or leave, and their specific geographic location. After that, you will be able to fine-tune the keywords you should target, see which keywords don’t show up in your data, and come up with content to improve user experience.

Know What Your Competition is Doing

Whether the company has been in business for many years and shows up in top-ranking position, or it is a service-based business that has recently joined the scene, you will need to have a good picture of the landscape of competitive keywords.

You have to see who shows up every time you Google what customers are searching for. You have to know who else sells your services in a particular location.

Take note of the kind of content they offer potential customers as well as how properly optimized their website is for specific keywords. It will help you understand they keywords they target and those they don’t.

Pay More Attention to Longtail Keywords

When the keyword is more general, the more difficult it is to rank for that specific search term. A service-based business should research and use longtail keywords. These keywords are ultra-specific to anything you have to offer.

Even though they may bring lesser traffic compared to shorter keywords that rank higher, the traffic they manage to bring is actually more targeted.

You are probably a tax accountant specializing in returns for those who own a second house in a different country, or a professional home stager who mainly deals with three-bedroom ranchers located on the city’s east side. No matter what your niche may be, make sure the local world knows about it.

Toronto SEO Geek works by focusing first on keyword research followed by a good SEO strategy. SEO is a must for service-based businesses, whether you have an online company or has a brick and mortar location. You have to do first your research to come up with a solid keyword strategy which will help you do well in the local search rankings.

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4 Web Design Tips to Boost Conversion Rates

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4 Web Design Tips to Boost Conversion Rates

Your conversion rate is the number of visitors on your website that complete an action out of the total number of people that come to your site.  The higher the conversion rate the better.  There is no benchmark for conversion rates it can vary widely from one industry to another, but conversion rates are one of the most important metrics you need to follow.  If you want to improve your performance then here are 4 web design tips to boost conversion rates.

Improve your Site Speed

The public isn’t very patient, they want web sites that load quickly and give them the information that they want right now.  A delay of even a second can kill your conversions but almost 10%.  Imagine losing 10% of your clients because your site was too slow.  Every millisecond is important, here are some tips on boosting your site speed.

Hire a good Video Guy

We took the time to hire a really competent video team and that has made all the difference to the way our client’s site are received by the public.

Big Bold Fonts

Big bold fonts make your site easier to read and visitors want to digest the information quickly and easily.  Typography and fonts are incredibly powerful tools to help boost your conversions.  Big bold fonts are a must when it comes to creating a call to action.  Create compelling calls to action so visitors want to know more about your products and services.

Keep it Simple

Don’t overcomplicate things, simple works much better to boost conversions than some complicated webpage no one can figure out.  Always make your designs straightforward and lead your visitors exactly where you want them to go.  Make navigation easy, allowing visitors to get to exactly the information they want.  When the user experience is on point it makes conversions that much better.

Use the F-Layout for Your Site

There has been plenty of research done into the behavior of website visitors and they have found that most people scan your site in an “F” shape.  They start at the top left of the screen and scan the headline first.  Then your visitor will scan down the left side, reading the sub headings and finally they will finish up with some content at the bottom.

What does that mean for you?  It means that your headline has to make an impact, and you need to place your call to action within this framework.  Important links should also be placed on the left hand side of the screen, be that a blog post or some other piece of information that you want your readers to see.  Less important links can go on the right side of the page.  Things like privacy policy page links and other legal pages often have links on the bottom right side of the page since they get little interest.

How to Choose the Right Keywords for Your Website

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How to Choose the Right Keywords for Your Website

Choosing the right keywords and phrases for your website is among the essential steps in succeeding in search engine optimization. To increase traffic on your website is a priority but connecting with the right audience to your site is a necessity. Though picking the right keywords may seem to take more time or more research, the results are promising.

One of the best ways you can use to grow your business is by search engine optimization (SEO). It is a strategy that you aim to increase the likelihood of your website being ranked for related searches in Google or any other search engine. A keyword is a key component that will help you achieve this strategy. To be successful, you must first learn how to choose the proper keyword. Check how you do it.

Think like a customer

First, you need to identify your potential audience. Put yourself in the shoes of your target customers and come up with a list of keywords. You need to ask yourself, “If I need to get this product or service, what will I type on the Google?” You can also ask your friends, family members or your current customers for an opinion that will help you pick the right keyword.

Evaluate the competition

Come up with a list of your close competitors and visit their sites to view the main keywords that they are aiming. You can also go through their content and check their metatags to help you know the keyword and key phrases they are targeting. This technique will not only help you realize the keywords that you might be forgetting but also it will broaden your ideas.

Make use of keyword research tools

It is also helpful to use AdWords keyword tools from Google to research your potential keywords. These tools can help you gather data about keyword trends, volume, or similar keywords.

Recognize longtail keyword

A long tail keyword is simply a combination of 3 or more phrases or words. Although long tail keywords may lower the search volumes, they help to attract more related traffic and make it easier to rank well. You should focus on selecting a long tail keyword well that will enable you to specify your services or products.

All in all, choosing the right keyword is a very important move that will build your success in search engine optimization. You should not just generate a keyword in a hurry. Take your time, research well and come up with a good keyword which will perfectly connect you with your target audience.

 

Whta’s Wrong With my Website?

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What ís wrong with my website?

Is my content to complicated or too boring for readers?

Why are people not interested in my website?

When will my website start generating revenue?

If these are questions that are haunting you every day then it is time you took the help of an SEO digital marketing agency. When you have so many doubts about your website, it only means that your website is not doing very well. You need experts taking care of this problem. People who have websites that doing alright also turn to an SEO digital marketing agency. These agencies use certain tools to give a good ranking to your website on the search engines. The fact is that your website is one among millions of websites and blogs. It would be impossible for people to find it. The only way it would be found is when the concept of SEO is applied to it. SEO is nothing but search engine optimization. This means that by employing certain online techniques you can increase the ranking of your website on search engines. Better ranking ensures better traffic on your website which in turn generates good business.

People, who have had a problem with their websites for a long time, should turn to an SEO digital marketing agency. These agencies use all communication mediums such as the internet and social networking sites to promote your website. They also make sure to use the right keyword and pay attention to the keyword density in order to give a good ranking to your website. No one likes to see their hard work go down the drain. When you set up a website from scratch you want to see it do well. Unfortunately, there are times everything does not go as planned and hence you would have to take the help of an online marketing agency. SEO is just one technique that is used in this huge process. There are many other ways of marketing your website. When you find the best online marketing agency for your website, you will have to explain the problems that you are facing. Based on the current situation they would offer to help you with certain packages. These packages and prices completely depend, on the kind of problems they are dealing with.

The process of fixing your website right on the internet may take some time, but an SEO digital marketing agency guarantees success for your site. People who have had this problem have seen better results after hiring an online marketing agency to deal with their site. If you want to see good business through your site, you have to make sure that you pick the right SEO digital marketing agency. This can happen if you spend a little time in front of the internet. You have to do some research to find the perfect firm that suits your budget and needs. Once you hand over your website or blog to the online marketing agency, be prepared to see success.

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